Writing in Business

- by Vaughn Tan '05, '14 PhD

An organization often needs to develop plans or strategies for action and to persuade people both inside and outside the organization that these plans will lead to success. The job of developing and explaining pieces of an organization's strategy frequently falls to its employees. As someone tasked with developing a strategy (say, for a new product line), you may need to consult sources such as industry reports, economic indicators from federal sources, and internal analysis documents. You'll then have to make a persuasive case about the proposed strategy so that decision-makers adopt it. To do this effectively, you may need to draw on sources such as analyses of previous product launches, news reports of competitors' activities, financial reports, and projections.